Shailpar is Rajat Malik’s founder-led web development studio in Meerut, India. We build custom websites, web and mobile apps, AI agents and automation, with SEO foundations to help customers discover your work.
01The revenue model
Each door pays for the next one. The product earns work worth showing, the board turns that work into attention, the lessons create people who can build, and the visibility work brings the next customer back to the product.
Web apps, mobile products, AI agents and automations built to do a real job for a real business — not a demo.
List your company for ₹100, then bid for the position your ambition deserves. Placement is based on approved bids, not a quality rating.
Practical lessons in plain Hindi-English, played right here — you never lose your place by leaving for YouTube.
SEO, GEO, AEO and content operations that turn your website from a business card into an asset that keeps returning traffic.
The loop closes here. The audience that arrives through a visibility plan becomes the customer for the next product — which is why this work compounds instead of resetting with every invoice.
04 → 0102Paid discovery
Every company starts at ₹100. From there the market decides what gets seen first — no sales calls, no hidden ranking. Transparent, simple, live.
03Build in public
Practical MERN lessons that go from an idea to something deployed. New uploads on @ShailparCode appear here automatically, and the player is YouTube-native — so your views and watch time stay on the channel.
2 views · @ShailparCode
04Compounding visibility
Monthly pricing in INR. GST and payment gateway charges are not included. Each layer builds on the one before it.
The technical layer that makes your website crawlable, understandable, and ready to rank at all.
Own the answer layer across search engines, AI answers and generative discovery — not just the blue links.
A reliable content team for your website and apps, with publishing access managed around your workflow.
SEO + AEO + GEO + content
All three layers on one connected operating rhythm, billed as a single monthly plan.
05Services · five ways in
No jargon. Find the problem that sounds like yours — each one is explained in plain words first, with the technical detail one click away for whoever handles your IT.
This is for you ifyour current site is slow, hard to change, or was never built for the way you actually sell.
llms.txt from one source of truthThis is for you ifyou only appear on Google when someone searches your company name.
This is for you ifyou spend on ads or content and still cannot say what brought you business.
This is for you ifyour team re-enters the same information in three different files.
This is for you ifyou are a student starting out, or an institute whose syllabus has fallen behind.
Not sure which one you need? Describe the problem in your own words — I will tell you which of these fits, or that none of them does.
Describe your problem06Published work
One platform serving three different kinds of visitor — a student looking for a course, a job seeker looking for work, and a patient looking for care. Each vertical has its own content, its own admin and its own enquiry flow, but the foundation manages all three from a single login. In development now, structure below already fixed.
Support requests were living in WhatsApp threads and email. Now every request becomes a ticket with a response deadline attached, and the team publishes its own content without waiting on a developer.
A trade buyer needs to know what you supply and reach you the same day. Product catalogue, enquiry routing, and the visibility work to get found.
Earlier work — Synvato Group multi-brand platform. Ask on a call if that is closer to what you need.
Send the job in your own words. You get a written scope back — what is in, what is out, and a project quote — not a sales deck.
Shailpar is Rajat Malik's studio in India. You send the job, get a written scope after intake, then ship against that brief. No generic packages.
Read the note NoteShailpar splits custom AI agents (one workflow, tools, human review) from chatbots (FAQ, lead capture, WhatsApp/Telegram handoff).
Read the note NoteIf crawlers get a title, meta and a short blurb while the real H1 lives in JS, search and many AI bots under-read the page. llms.txt does not replace HTML.
Read the note