01 / Search
SEO Foundation
The technical layer that makes your website crawlable, understandable, and ready to rank at all.
₹10,000/mo
- Code-level technical SEO
- Browser-level on-page fixes
- Search Console setup
- Monthly opportunity report
Modipuram, Meerut · IN The new Shailpar is live
Build what
pays back.
Shailpar is Rajat Malik’s founder-led web development studio in Meerut, India. We build custom websites, web and mobile apps, AI agents and automation, with SEO foundations to help customers discover your work.
- Founder-led
- Built in public
- Made to compound
01The revenue model
Four doors.
One flywheel.
Each door pays for the next one. The product earns work worth showing, the board turns that work into attention, the lessons create people who can build, and the visibility work brings the next customer back to the product.
- 01
Digital products
Web apps, mobile products, AI agents and automations built to do a real job for a real business — not a demo.
Fixed scopeBuild with us - 02
Paid leaderboard
List your company for ₹100, then bid for the position your ambition deserves. Placement is based on approved bids, not a quality rating.
From ₹100See rankings - 03
Learn MERN
Practical lessons in plain Hindi-English, played right here — you never lose your place by leaving for YouTube.
Watch freeStart learning - 04
Visibility plans
SEO, GEO, AEO and content operations that turn your website from a business card into an asset that keeps returning traffic.
OngoingCompare plans
The loop closes here. The audience that arrives through a visibility plan becomes the customer for the next product — which is why this work compounds instead of resetting with every invoice.
04 → 0102Paid discovery
Be seen.
Bid higher.
Every company starts at ₹100. From there the market decides what gets seen first — no sales calls, no hidden ranking. Transparent, simple, live.
₹100Opening bid
₹10Selector step
1Live company
- 01List your company for ₹100. It goes on the board once the admin approves it.
- 02Outbid the company above you in ₹10 steps to climb.
- 03The top spot is paid placement on this board. Traffic and AI recommendations are not guaranteed.
03Build in public
Learn the
stack that ships.
Practical MERN lessons that go from an idea to something deployed. New uploads on @ShailparCode appear here automatically, and the player is YouTube-native — so your views and watch time stay on the channel.
1Lesson listed
HindiExplained in
FreeOn YouTube
MERNStack taught
Watch on YouTube Live from @ShailparCode
MERN Stack Syllabus 2026 | Complete Roadmap Hindi | 15 Modules
196 views · @ShailparCode · 1 lesson listed
04Compounding visibility
The work behind
being found.
Monthly pricing in INR. GST and payment gateway charges are not included. Each layer builds on the one before it.
02 / Discovery
SEO + AEO + GEO
Own the answer layer across search engines, AI answers and generative discovery — not just the blue links.
₹25,000/mo
Includes plan 01
- Everything in SEO Foundation
- Answer engine optimization
- Generative engine optimization
- Entity and authority signals
03 / Content ops
Content Management
A reliable content team for your website and apps, with publishing access managed around your workflow.
₹20,000/mo
- Website content updates
- App content management
- Editorial calendar
- Publish-ready QA checks
04 / Full stack
Visibility Bundle
SEO + AEO + GEO + content
All three layers on one connected operating rhythm, billed as a single monthly plan.
₹45,000/mo
₹55,000Save ₹10,000/mo
- SEO + AEO + GEO
- Content management for web + apps
- One monthly strategy sprint
- Priority founder support
Not sure which layer you need?Describe the problem and I will point at one ↗
05Services · five ways in
Built once, earning after.
No jargon. Find the problem that sounds like yours — each one is explained in plain words first, with the technical detail one click away for whoever handles your IT.
Whichever line you pick
- A fixed price and a delivery date, in writing before work starts
- A working link every week, so you are never waiting in the dark
- Full ownership — the code, domain and accounts stay in your name
- Documentation and a walkthrough, so your team is not dependent on me
Rather just talk it through?
No sales pitch. If it is not a fit, I will say so on the call.
Explain this as
- A site that opens fast on a phone and looks right on every screen
- A simple login panel where you change text, photos and prices yourself
- Enquiries reach your inbox and WhatsApp, not a form nobody checks
- Handover with a walkthrough video, so your staff is never stuck
- Next.js App Router frontend, server-rendered per route
- Express + MongoDB API with JWT auth and role-based admin
- Admin CMS wired to every editable field, no hard-coded copy
- Deploy, environment variables and backup schedule handed over
This is for you ifyour current site is slow, hard to change, or was never built for the way you actually sell.
Built withNext.jsReactNodeExpressMongoDBTailwindVercelRailway- Your pages become readable to Google, not just to human visitors
- Your business, services and city stated clearly enough for AI tools to repeat
- A written list of what is broken, ordered by what to fix first
- An honest forecast — what improves in three months, what takes a year
- Per-route rendered content, not a generic SPA snapshot for bots
- JSON-LD, sitemaps and
llms.txtfrom one source of truth - Crawler and AI-assistant log review, fixes ranked by impact
- Core Web Vitals and Search Console tracked before and after
This is for you ifyou only appear on Google when someone searches your company name.
Built withJSON-LDllms.txtPrerenderSearch Console APICore Web Vitals- Visitors, pages, sources and enquiries on a single dashboard
- You can see when an AI assistant or Google reads your site
- The data stays yours — nothing sold on to an ad network
- Readable without any training, and it costs nothing to run
- First-party visitor and session tracking, no third-party pixel
- AI-assistant and crawler detection logged per route
- Search Console API data pulled into the same dashboard
- Runs on free tiers — Atlas, Upstash Redis, Cloudinary
This is for you ifyou spend on ads or content and still cannot say what brought you business.
Built withMongoDB AtlasUpstash RedisRechartsEdge logging- Separate logins for owner, staff and customers — each sees only their part
- Many branches, schools or clients on one system, records kept apart
- Admissions, fees, attendance and reports in one place
- Written documentation, so the system outlives any one developer
- Tenant isolation and role-based access control from day one
- Separate portals for admin, staff and end users on one codebase
- Billing-ready data model, so pricing can change without a migration
- Product documentation delivered alongside the repository
This is for you ifyour team re-enters the same information in three different files.
Built withMERNRBACMulti-tenancyTypeScriptProduct docs- A complete course from first page to live website
- Diagram-led notes students actually revise from before exams
- Review sessions on their own projects, not practice apps
- Material your institute keeps teaching after the batch ends
- Full MERN syllabus, classroom-tested across live batches
- Git, deployment and code review built into the course, not bolted on
- Project-based assessment with review of the student's own repo
- Slides, notes and diagram assets handed over to the institute
This is for you ifyou are a student starting out, or an institute whose syllabus has fallen behind.
Built withReactNodeMongoDBGitDeploymentHinglish
Not sure which one you need? Describe the problem in your own words — I will tell you which of these fits, or that none of them does.
Describe your problemHow an engagement runs
- 01
Scope call
One call, then a written plan with a fixed price and a delivery date. Nothing hidden.
- 02
You watch it get built
A working link every week. You see and use the product before it is finished.
- 03
Handover that holds
Code, documentation and a walkthrough for your team — plus a slot on the board.
06Published work
Work that is still running.
How to read this
- DeliveredHanded over and running on the client’s own accounts.
- In buildIn development right now, with a working link every week.
Maruti Kunjatwad Foundation
One platform serving three different kinds of visitor — a student looking for a course, a job seeker looking for work, and a patient looking for care. Each vertical has its own content, its own admin and its own enquiry flow, but the foundation manages all three from a single login. In development now, structure below already fixed.
See what is being builtThree verticals · one admin · one codebase
Support operations
DeliveredInnoviez
Support requests were living in WhatsApp threads and email. Now every request becomes a ticket with a response deadline attached, and the team publishes its own content without waiting on a developer.
- Built Ticket system with SLA timers
- Also Advanced CMS for the team
View project
B2B chemicals
DeliveredChemnexus Global
A trade buyer needs to know what you supply and reach you the same day. Product catalogue, enquiry routing, and the visibility work to get found.
- Built Site + catalogue + enquiries
- Also Search & AI visibility
View project
Earlier work — Synvato Group multi-brand platform. Ask on a call if that is closer to what you need.
Ready when you areTell us what
Tell us what
should compound.
Send the job in your own words. You get a written scope back — what is in, what is out, and a project quote — not a sales deck.
NotesDirect answers,
Direct answers,
not a magazine.
Note
All notes What a founder-led scoped build actually is (and is not)
Shailpar is Rajat Malik's studio in India. You send the job, get a written scope after intake, then ship against that brief.
Read the note NoteAI agent vs chatbot: which Shailpar line you actually need
Shailpar splits custom AI agents (one workflow, tools, human review) from chatbots (FAQ, lead capture, WhatsApp/Telegram handoff).
Read the note NoteWhy a JavaScript site can look finished and still look thin to Google
If crawlers get a title, meta, and a short blurb while the real H1 lives in JS, search and many AI bots under-read the page.
Read the noteFAQDirect
Direct
answers.
- What is Shailpar?
- Shailpar is Rajat Malik’s founder-led studio at shailpar.com. It builds websites, Flutter apps, AI agents, chatbots, workflow automation, and SEO foundations, quoted after a short intake — not from a generic sales deck.
- What can Shailpar build?
- Six published product lines: web development, Flutter mobile apps, AI agents, chatbots, automation, and SEO, plus UI/UX and deployment support. Open Services for the catalog, or Solutions if you need a timeline path first.
- How do I start a project?
- Send a brief on the contact form, email shailpar1128@gmail.com, or call +91 87919 85129. Include the job, who it is for, and any deadline. Shailpar replies with what is in scope, what is out, and a project quote.
- Where can I see published work?
- The live Innoviez Support & SLA portal is the published case study. It is a web application, not a Flutter, AI, chatbot, automation, or SEO case study. Further work appears on the portfolio when it is documented.