List your company. Understand the bid. Measure the response.

1. Prepare your company listing

Use the company name you want visitors to recognise and a clear category, such as SaaS, agency or D2C. Keep the name consistent when bidding again: the board groups company names after normalising letter case and extra spaces.

Choose a working website page that explains what your company does and who it serves. The website field is optional, but visitors need a valid website link to click through from your listing. Check that the page works on a phone and has a clear next step, such as viewing a demo or making an enquiry.

Have your name and an email address or phone number ready so Shailpar can follow up. The public board shows company details and approved bid information; your contact fields are for the review process.

2. Submit and wait for review

1. Open the company leaderboard and choose “Submit a company”.
2. Enter the company details and a whole-rupee bid of at least ₹100. If you use the top-position selector, check the amount shown in the form before submitting.
3. Submit the request and wait for the confirmation message. A successful submission is awaiting review; it does not publish the company immediately.
4. Confirm total charges, placement duration, renewal and refund terms with Shailpar before paying. The bid form itself does not collect a payment.

An approved company can appear on the board when the page refreshes its data, normally about once a minute. If a request is rejected or still pending, it is excluded from the public rankings. If you are unsure whether a request arrived, contact Shailpar before sending it again.

3. Understand your position

Each company has one row. Its highest approved bid determines its position; separate bids are not added together. The public board displays up to 20 companies.

Equal bid amounts are ordered by the earliest approval recorded for each company. A position shown by the selector is an estimate: another company’s bid may be approved before yours. Paid rank describes placement on this board, not product quality, a customer rating or a search-engine ranking.

4. Measure visits and enquiries

Before submitting, decide what a useful visit means for your company. A demo request or a relevant enquiry tells you more than a page opening. Record your starting figures and the date your listing goes live, then compare equivalent date windows in your own analytics.

If your website analytics supports campaign tags, you can identify this listing with a tagged destination URL. For example, replace the example domain below with your own website:

These tags label the source, medium and campaign in compatible analytics. They do not create visitors or track anything without measurement on the destination website. Keep personal information out of the tags. See Google’s documentation on manual campaign tagging.

Keep three numbers separate: visits attributed to the listing, useful actions on your website, and confirmed customers. A click is not an enquiry, and an enquiry is not a sale. Small samples, repeat visits and blocked analytics can make early results incomplete.

5. Decide whether to bid again

Review the relevance of the visitors and enquiries you receive before changing your bid. If people visit but do not take the next step, check whether the landing page explains the offer clearly and whether the form or demo link works. If there is little activity, allow for the limited evidence rather than treating a higher position as a promised result.

Shailpar does not guarantee traffic, leads, search rankings, indexing or AI recommendations from a listing. Paid company links are marked as sponsored. Agree the commercial terms directly and judge the placement using observed results.